Exploring Seven Dials in London

Exploring Seven Dials in London

Earlier this Spring, Seven Dials announced that Tihara Smith is the winner of the Start up with Seven Dials initiative (you can read more about the announcement here). Start Up with Seven Dials is an initiative developed by Seven Dials to celebrate and support budding UK brands that either launched or developed their business in the face of Covid-19. Along with three other amazing brands, Tihara Smith is set to open a pop-up shop this year in the iconic West End retail destination of Seven Dials in London.

For the last few months, I have been busy preparing for the first-ever Tihara Smith pop-up shop. I hope to bring a taste of the Caribbean to the streets of Seven Dials, and I can’t wait to share it with you! Make sure you're following @tiharasmith on Instagram, and are signed up to the email newsletter to be the first to know about the pop-up shop. As part of the preparation for the pop-up shop, I’ve spent some time exploring the Seven Dials area in Central London and decided to share some of my highlights to help you plan your day in Seven Dials when you can come and visit the Tihara Smith pop-up shop!

Is Seven Dials in Covent Garden? Where is Seven Dials in London?

If you aren’t familiar with Central London, the first question you may be asking is ‘Where is Seven Dials?’ Seven Dials is an area in London sitting just west of Covent Garden. It is made up of seven streets that link Covent Garden to Soho. Seven Dials is an iconic shopping destination in London's West End, an escape from the bustle of the busy Central London areas and home to independent flagship stores, beauty boutiques as well as cafes, restaurants and bars. Seven Dials is just a 5 minutes walk to popular London destinations Leicester Square and Oxford Street and a 10-minute walk to Regent Street.

Image of cobbled road in Seven Dials with a wooden rectangular plant pot with 'Seven Dials' painted on it.

Where to eat in Seven Dials - Seven Dials Restaurants, London

On a visit to Seven Dials, you may want to start your day with some breakfast, brunch or a delicious lunchtime meal. Or maybe you want to end a busy day of exploring and shopping with a lovely dinner. There are plenty of food and drinks brands to explore in Seven Dials and the surrounding areas. 

Some of my favourite food and drink destinations in the area are Wildwood Kitchen for a variety of Italian home foods, Chick N Sours for fried chicken and cocktails and Rossopomodoro for wood-fired pizzas and pasta.

Image of Seven Dials Market building with a pink 'Tastes Like London' banner hanging from the building

If you love London street food and independent food businesses, a great place to explore is Seven Dials Market. Located on Earlham Street, Seven Dials Market's Banana Warehouse is filled with an impressive lineup of independent food businesses including Treats Club - a fellow Jamii Partner! Interested in getting your own Jamii card to get up to 40% off black-owned businesses, including Tihara Smith & Treats Club? Just click here to sign up as a Jamii member and use code TIHARASMITH to get 20% off your Jamii card.

If you're feeling tropical after a visit to the Tihara Smith pop-up shop and want to stick with the Caribbean theme, I recommend the Jamaican Patty Co, only a short walk from Seven Dials, for freshly baked delicious Jamaican patties. 

Seven Dials Neal’s Yard

Neal's Yard is a courtyard hidden in the centre of Seven Dials. Filled with vibrant and colourful independent restaurants, cafes, and shops. It's easy to miss because it's hidden away off Short's Garden and Monmouth Street, but once you find it, you'll be glad that you didn't miss it! If you're a photographer or love taking photos for your Instagram page, it's a perfect place to get some great shots. 

Some highlights include Neal’s Yard Remedies for organic health and beauty products, and St John Bakery for their famous doughnuts, pastries and bread.

Seven Dials Shopping

Away from Neal's Yard, there's even more shopping to be done in Seven Dials! Explore the independent stores and global brands that have found a home on the streets of Seven Dials, including Neal Street, Monmouth Street & Earlham Street. My highlights include Astrid & Miyu for jewellery and piercings, Tatty Devine for standout jewellery and accessories and London Graphic Centre for art and design equipment. 

Image of shops on Neal Street in Seven Dials in London

Another Seven Dials link to the Caribbean is Hotel Chocolat, British chocolate makers that grow their cocoa on their Rabot Estate cacao farm in Saint Lucia. In addition to the usual chocolate boutique filled with delicious chocolates, their Seven Dials store is also home to their School of Chocolate and cafe where you can try their Ice Cream of the Gods!

Seven Dials Hotel

If you're taking a well-deserved break, or just want more time to enjoy Seven Dials, you could also consider staying in one of their many of their luxury boutique hotels. Including the Covent Garden Hotel and the Radisson Blu Edwardian Mercer St Hotel

I hope this post gave you an overview of what you can expect to find in Seven Dials and has you excited to explore the area yourself!

Be sure to be following @tiharasmith on Instagram for more information about the pop-up shop coming in the next few weeks. I can’t wait to see you all in Seven Dials! 🧡